Internet Marketing Newsletter Creation for Your Small Business

Did you know that over 90% of Americans logged onto the Internet this year to send or read email?

That’s 275 million people. And that’s only in the U.S.

Due to the mass increase of people using internet email services, many companies and organizations now focus a large percentage of their online campaigns on sending out a regular internet marketing newsletter.

An internet marketing newsletter is a form of e-marketing in which a company sends a promotional letter to a target group of customers and subscribers.

Sending out a regular internet marketing newsletter is one of the best ways to maintain an ongoing relationship with your consumers. It keeps you in touch with the clients who appreciate your business and are likely to be return buyers of your products and services.

It is a well-known marketing strategy that one of the best ways to generate consistent, steady income is to sell to the same target audience over and over again.

Once you find the people who are interested in your products and services, you want to enable them to join your community by signing up for an internet marketing newsletter.

So what are some tips for creating your own internet marketing newsletter?

1. Use a hosted email service provider. It is a lot easier if you find a cost-effective program that can set up newsletters for your business, than if you try to do everything yourself. Using a hosted email service will give your company credibility online because of the professional quality of your internet marketing newsletter.

2. Provide high quality, interesting content. Your reader is looking for a reason to press the ‘delete’ button in their inbox. Don’t give them one! Keep them interested by providing them with valuable, informative content that contains no fluff and no hype.

3. Include industry trends. Show your subscribers that you are an expert in your field and that you are offering them the latest information about your industry. Include some of the relevant statistics from your industry and how your business is responding to best meet the needs of your clients.

4. Include a “How to” section. Teach them something related to your business. Again, you are further establishing that you are the expert, and your business is the only place they need to go for services in your field. Plus, everyone loves “how to” articles. Always helpful.

5. Allow them to interact. Have a poll on the newsletter that lets people express their opinion. This will make them feel more valuable to you, and give them a chance to engage with your company.

And finally, don’t be too serious! A dry, robotic internet marketing newsletter will have your reader hitting the click button before you can even make your sales pitch. Pull them in with some humor and creativity. Always remember, you are the expert, and in every newsletter you are building upon that fact and gaining trust with your clients. When done correctly, an internet marketing newsletter is a very powerful tool to keep your customers engaged and coming back for more!

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

5 Super Useful Tips For Hiring The Right Digital Marketing Agency For Your Business

When you enter the online business world, the first advice that everyone gives you is to hire a digital marketing agency to boost the rankings of your business and its promotions online. A professional internet marketing services company knows how to register your company’s presence on the internet. It not only helps in increasing your sales but also opens venues for extending your business on a global scale. It is thus, not surprising to say that these digital marketing companies come at a price. However, not all online marketing companies are good for your business. You need to find the right one that suits your requirements and matches your budget.

You should take care of a few things before hiring a digital marketing service for your business promotions. After all, you are investing in something, it is only fair that you get a chance to check whether your investment is worth it.

Here are 5 super useful tips for you while hiring an Internet marketing agency:

  1. Check for the company website
    Believe it or not, checking out the digital marketing company’s website is much better than reading their sales pitch! It tells you a lot about what’s on offer. Some people might say that an agency which is super busy with clients might not have much time to spend on its own website. But one should always put their best foot forward and an experienced and result oriented online marketing company will definitely have an impressive website.
  2. Know about professionals working with the company
    A company at the end of the day is run by its employees. It is thus, highly advisable to do background research about the professionals hired by the digital marketing company in question. You should have a knowledge about what kind of skill sets they are carrying.
  3. Interact with previous and current clients of the agency
    Most of the companies list their clients’ names and websites under feedback section. You should take time out and contact these clients of the company and know their real views about the digital marketing services they received.
  4. Check for rates
    A good business always make a budget and try to find high quality services within their set limit. It is advisable to ask for price quotes and negotiate with digital marketing companies before agreeing to their full terms.
  5. Find a digital marketing company that matches your company needs

The online marketing strategy for a jewelry website might not work well for a medicines business. You should look for an online marketing company that either specializes in promoting your business type or has worked in the past for a similar client.

What Does An Internet Marketing Service Company Do?

An internet marketing service company can be of service to any business that requires the creation of a marketing campaign. A marketing campaign does not just have to be either digital or traditional in essence. It can be both if that’s what you need it to be. Although hiring a professional marketer may mean a higher initial cost, it can also promise a higher rate of return. With professional marketing, there is no longer any need for worrying about hits and misses. You will get your goal – you just need to give the strategy an appropriate amount of time to do its magic.

Now, there are several ways a creative internet marketing service can be of help to you.

Websites

For starters, an internet marketing service can make you reachable online with a performing website. Having your own website inspires trust in your clients as it gives them a place they can return to anytime when they want to know more about your products and services or when they have customer concerns to consult you with. They might also prefer to buy merchandise online straight from the manufacturer or supplier instead of having to pay extra when buying from retailers or distributors.

A web marketing company does not, however, come up with just a plain website for your business. It can also take care of the following:

  • Make it mobile-friendly
  • Optimize it for Internet marketing
  • Equip it with extra services like databases and reservation systems

Applications and Software Programs

Sometimes, your website’s services are not enough to be of help to your clients. There may be times when you need to provide your customers with offline access or extended services even when they are on the go. Again, web marketing companies can help you with that. You just need to be specific with what exactly you want to happen.

  • Will it be free to download?
  • What kind of technical specifications would it require from a mobile device or computer?
  • On what platforms will it be available, e.g. Android versus iOS, Windows versus Mac, and so forth
  • How will it benefit your customers? Is it meant to complement your website’s services or provide what your website can’t?
  • Can it work offline or does it require an Internet connection?
  • How to address maintenance and upgrade?

Video Presentations

Nowadays, people prefer short and straightforward video presentations to view instead of listening to a long and possibly boring business proposal. One study shows that a single photo is equivalent to 1.8 million words, so just imagine how many words you do not need to say with a 5 or 10-minute video.

Although anyone can create a video – and a high-quality one at that – it’s not too easy to give it a professional flair and polish. If you hire a marketing specialist, your video can benefit from advanced technology such as:

  • 3D effects
  • Animation
  • Professional voice-over or narration
  • Professional editing

These are but some of the many services that you get can get from professional creative designs. Remember that the services of a creative design studio can also extend to your printing needs, such as when you want an eye-catching logo or an elegant heading for your business stationery.

SEO Company – Complete Internet Marketing Services

SEO is an integral part of website development and marketing. Finding a company which caters to your requirements can be quite a challenge. To successfully run an SEO campaign you need to take into consideration a lot of aspects like the target audience, kind of product, localities where the product will be most used, etc. After the initial analysis the next step is to map a campaign or a set of campaigns which will be most effective for the product in question.

Also it is required the plan be made according to the investment that can be made in the campaign. It is possible to create a package for every kind of SEO need. A good SEO will create packages to suit your requirements rather than forcing an existing package for you which may not get you any results.

An effective SEO campaign is a combination of PPC, social media and the regular SEO processing. Social media is one of the simplest techniques to capture market attention. Not only does it attract customers but also created a bond between user and the company. The regular SEO requires a constant vigil as it is constantly changing. The current buzz is the Hummingbird. It forced a lot of websites to redo their content. This probably wasn’t a very good move as this would have made those websites start from scratch again.

Your SEO Company should be able to understand your needs and be able to come up with an optimal and cost effective solution. A low budget is not a problem. PPC advertising can help you if can’t invest initially. A PPC campaign involves bidding for AdWords and paying only if the user clicks on your advertisement. This campaign also needs a good strategy in order to minimize the budget. The key lies in bidding for product specific keywords rather than generic ones because that can really make your campaign more expensive.

Social media is in itself a campaign which needs constant monitoring. By just interacting with the users of social media websites you can create brand awareness and build a customer base. The art of wooing customers involves constant interaction with them. There is no better means than the social media as it is something that people use no matter what. It is one of the safest forms of advertising. Here again the demographics, location and the target audience. Adopting a good plan will benefit your campaign and you might be able to increase your conversion rates.

Summing it up, to run your marketing campaign not only does your SEO company need to be well versed with the current SEO trends, but also an in depth understanding of your product and the customer base into consideration is required. So the next time you pick an SEO company to run your campaign, do watch out for these critical points and you will surely benefit from the campaign designed for you.