How to Add Value to Your Internet Marketing Business

Being an Internet Marketer is one of the best decision anyone can make. It requires a lot of courage, knowledge, consistency, and expertise for you to succeed in Internet marketing business. It takes courage in the sense that you are willing to take the risk of losing what you have invested.

It takes knowledge in the sense that you will not succeed if you do not have a single idea about what you are into. Learning the basics of Internet marketing will be your strong foundation in facing the challenges that come with this lucrative business opportunity.

It takes expertise in the sense that theory alone cannot guarantee your success as an Internet marketer. Basic theories and formulated marketing strategies must be turned into a series of reasonable actions to reap the fruits of success. In other words, the words that you have said or written must be converted into action to fulfill its objective of taking your online business into the profitable side of the market.

And finally consistency because Consistency will allow you to build momentum during your first few months of building your business.

However, your Internet marketing website is among the marketing strategies that must be converted into action. Many people are aware that a website is the most powerful and important Internet marketing tool that a person needs to implement. This will serve as your shop on the Internet where it contains the products and/or services that you are offering for sale, as well as other value-added services that will help your clients, potential clients, and website visitors know what you are really offering. Keep in mind that your website is seen by not only thousands but by millions of people from different parts of the United States and other countries around the world as well.

Creating your Internet marketing website takes time and lots of effort. You need to provide quality content, complete information about your online business and on the products that it offers for sale to the public, and several services such as articles, pointers, and short quizzes that will not just show off your skills and expertise but will enlighten your clients and visitors about a wide range of topics.

Once you have developed your website, your responsibility does not end there alone. You need to enrich your website with fresh and updated information as well as new features for easy site navigation. However, one of the things that you must consider is asking yourself if your clients are getting the best Internet marketing service out of your website.

Your clients are very vital to your Internet marketing business. They are your product evangelizers, helping you spread your word without asking them to do so. That is, if they are satisfied with your product and services. Once they are satisfied, expect that you will be able to build a strong clientele base that will keep your investment afloat in the air without the fear of losing.

It is not just SOP (standard operating procedure) but also a necessity to examine the feedbacks you are receiving for your clients about a particular service on your Internet marketing website. Moreover, you need to provide some channels where they can show their concerns about the services that you offer through your site. Here are some of the channels that you may consider creating for them:

•    You may include in your website design a comment section so that your site visitors and clients can air their concerns and/or suggestions regarding certain services you are offering through your website.

•    Message boards are also one of the channels you can open for your clients. These message boards are sorted out by category or by topic to make the submission of their feedback s orderly.

•    Provide your personal email address in case they have comments and questions about your Internet marketing service. Take note that you must provide your PERSONAL email address and not your COMPANY email address. Handle their questions personally and remember to respond to their emails as soon as possible.

Finally, you have to find out if your clients are getting the best service out of your Internet marketing website. You don’t need to hire a consultant to enhance your website-your clients will be telling you what they need and what they want. After all, they are your clients – the lifeblood of your business.

3 Barriers to Break and Get Your Service-Based Business E-Commerce Ready

You might not think your service can be sold online but here’s 3 reasons why you might be wrong!

We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online.

Whether you sell a physical product or provide a service you could benefit from online sales.

In this post we’ll look at the barriers presented by e-commerce for service providers and how many perceived obstacles are easily and affordably addressed by planning your approach like a pro (or with one) and using third party tools that make the whole process much easier.

Want to use sponsored posts on Instagram to grow your business? Try our post: 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts.

Here’s 3 common barriers business owners face when contemplating adding e-commerce to their business tools:

1. You Don’t Sell a Product

Many businesses sell a service that can’t draw a clear line between the user and the service.

Whether it’s consulting, speaking, coaching, or any other industry where you are the product, the perception is that e-commerce isn’t something you should pursue.

In reality you do sell something, but you’ll have to be an out-of-the-box thinker if you want to use e-commerce to build your business and your personal brand.

Are you a consultant? Consultants tend to adapt to the project and use their experience to guide business owners or other service providers through a lengthy process that evolves as the problems are discovered.

Sometimes there are consistent problems that are encountered and that’s where you will see your opportunities.

If you see that company after company is hitting the same wall and you have helped previous clients get past it, then that solution can be a product you can sell.

Get creative! Many successful apps started because someone like you saw an opportunity no one else was addressing and pounced.

This can be said for other service industries as well. It’s not the only approach though; if you’re a coach or a speaker you’ve got potential for e-commerce as well.

Speakers and coaches undervalue themselves habitually. Your value is clear to many other businesses who have hired you so understand that your personal brand makes a big impact.

Take that knowledge and monetize!

Write a book, have shirts and mugs printed, or look at any other way to turn your knowledge into tangible items. These could be promotional items or anything else you think of.

You’ll then not only be making money through sales but building your brand at the same time.

The big point here is not to limit yourself to your service and to recognize the potential of your knowledge. If you’re having issues with this, we have a great mentoring program that can help you discover the hidden potential for e-commerce your brand offers.

2. You Don’t Have the Time

This is the biggest reason most people don’t get into online sales.

The setup, the maintenance, and the eventual product shipping all look like major time commitments.

The new reality of e-commerce for small businesses is these things take very little time.

The setup can be quick or take a long time and the barrier will actually be you. Being overly picky about design elements or quirky functionality always hold businesses back.

Always put the emphasis on your business servicing the user.

Really all you need to do is make sure your website can take and process an order and the information and products are presented clearly with as few steps as possible for the user to complete their purchase.

Maintenance can vary and often it’s a good idea to start things yourself and then hire a third party or freelancer to handle the maintenance.

Sometimes there isn’t much required other than logging in a few times a week, though once you see it all working you’ll likely be inclined to check all the time (in a good way).

Shipping is as easy as applying an app to print shipping labels and then having the item picked up for delivery or taking the items to the post office.

Look at your potential profit margins and see what selling could mean for your business. You might be surprised at how much revenue you’re missing out on!

3. It’s Too Expensive

This is a major obstacle for many service-based businesses because they’ve seen how expensive it used to be to get into e-commerce, but it’s not anymore.

We looked at the barriers such as making your service viable and how time can factor in. Both indicate loss of revenue for the existing business if you split your time and start up some e-commerce.

In reality it’s unbelievably cheap to start selling online.

Whether you choose Woocommerce https://woocommerce.com/ for your WordPress website, open a Shopify https://www.shopify.ca/ store, or opt for BigCommerce https://www.bigcommerce.ca/ you won’t have to break the bank to get up and running.

With Woocommerce the expense is whatever your professional web developer costs. This system works with WordPress so if you’re already up and running with WordPress then you’re cost will either be your time in trying to set it up yourself or the cost of getting it done professionally.

Shopify and Bigcommerce both make it much easier but they’ll also either need to be installed as a subdomain of your existing website or you’ll be setting up a whole new one.

These two have near identical pricing starting at $30 per month and this includes your hosting. They take care of everything such as credit card processing and there is no shortage of apps to handle functionality not native to their platforms.

Taking this approach will be time consuming though.

If you hire a professional developer for any of these systems, make sure they really know the platforms beforehand because they differ greatly right down to the programming languages they’re built with.

Of course, there are plenty of other options to consider such as 1ShoppingCart or even Infusionsoft and Magento, which are considered to be higher-end options for large-scaled shops.

Ultimately, the short answer to the question is: no, it’s not too expensive. This is because the price range starts with FREE.

The real cost is your time and the only risk is wasting it.

If you do elect to explore e-commerce as an option, put a lot of time into the planning. Not just one day of grinding out ideas but weeks of spit balling and brain storming.

Look around at what others in your industry have done and even more importantly what they’ve not done and plan everything out properly.

Hiring a professional business mentor to guide you can be the best decision you ever made. You’ll be walked past the typical hiccups and hurdles and on your way to launching your e-commerce project much faster and with much less effort.

More and more service-based businesses are seeing the potential of e-commerce so the quicker you jump into the ring the better. For many, the e-commerce even takes over as the primary revenue driver.

Why Avail Digital Marketing Services For Expanding Your Business

Digital marketing speaks more about a win-win situation for you and your customers. It works ways beyond TV ads and billboards that come under traditional marketing. With 80% of individuals surfing online simply to gather information, the services are gaining popularity. So, here are some benefits you can reap through online marketing.

Connect with customers easily – Since the internet makes it easy to search information, tools and channels of digital marketing help business owners to reach targeted individuals. You can actually draw the attention through as any touch points you can think about. Remember 23% of the online time is spent is searching relevant data.

Boosts conversion rates – With effective digital marketing services, you can foresee 24% rise in the conversion rates. Posts on social media platforms increases user engagement and generates more leads. In fact, with greater profitable returns, internet marketing leads to phenomenal business growth.

Saves money – Digital marketing helps you to cut down costs to a considerable extent. You needn’t spend time in organizing corporate events or even communicating with advertising agencies. A right online marketing strategy along with out-of-the-box thinking paves the way towards success. Through the years, small business owners are reaping the benefits of internet marketing.

Helps to stay personalized – Today, individuals are seeking a personalized customer journey. This is only possible with digital marketing and not with conventional strategies. While traditional marketing techniques are standard by nature, internet marketing helps you tweet a marketing message by using various preferences and interests. In fact, online marketing fetches you good amount of profit through personalization.

Reach individuals globally – Since your professionals would be posting services online, you can engage audience worldwide. This is isn’t the case with traditional marketing because the activities are limited to a specific geographic area. With different tools, digital marketing aids you to penetrate the market at your level best.

Generate higher ROI – As compared to the conventional strategies, digital marketing helps ventures to generate better Cost-Per-Lead (CPL). The percentage is nowhere closer to one fetched through telemarketing. It’s worth opting for internet marketing because you would always be on the positive side of achieving business goals. You would also be successful with the mission of catering to diverse customers.

Easier to optimize – Since you gain insights through reports of online marketing, you can easy spot what needs to be changed. Accordingly, you can chalk down a strategy and try out options without losing focus. You can still run the business with the main goal. For sure, your professionals would be delivering high performance as far as product or service promotions are concerned.

Helps you to stay ahead – You are never left behind once you starting growing your business with digital marketing. Remember, just like you, many brands are ramping up and using all sorts of campaigns and channels. Surely, you would be a part of the competitive world who would be trying to achieve more in the race.

Enhance brand image – Since you would be updating social media pages regularly, you can actually notify customers with the recent happenings. Nobody would ever think that your business isn’t flourishing. There are high chances of availing your services and transpiring their requirements.

To conclude, with the aforementioned benefits you would be happy to go for digital marketing. Your investment would never be a waste.

5 Reasons To Use Digital Marketing Services To Transform Your Business

If e-paper has replaced newspaper in your home then don’t feel guilty about it. You are not alone; in some years this will be a norm everywhere. It is primarily because of the penetration of internet services, high-end smartphones in remote corners of the world and cheap accessibility. Most of the action takes place in the online space and this is why it has become a common hunting ground for businesses at large.

Decoding Digital Marketing

Marketing is not merely an attempt to sell products or services but an integrated process aimed at creating a predefined impact. It is a strong influencing force that can transform a business. So, experts stress on the growing importance of digital marketing in shaping a business for maximum gain. There is a swelling number of internet users and this provides ample scope for a business – new as well as existing ones, for market attention and convert it to tangible gains.

Here’s Why Digital Marketing Is Not An Option But Compulsory For Every Business

Digital marketing is a staple strategy for every business aiming to make it a noted venture in the respective industry. The process flows through several channels and uses a number of tools to accomplish the desired goal. It is specifically goal-oriented and you can see the results in lesser time than traditional marketing methods. Here are some of the most important reasons for relying on it for a successful business.

  • Concrete analysis and adaptation: In digital marketing, user activities are monitored to arrive on a concrete data about the targeted group. Real-time data that gets updated from time to time; it enables more accurate analysis. This makes it most effective in predicting market trends and adapting to the changes.
  • Unhindered communication: There are several barriers of communication, in traditional marketing processes which can hinder the transmission of messages to your target group. However, digital marketing communication does not encounter such hindrances because it is direct and engage customers for undivided attention.
  • Customized content: Based on the data, communication strategists decide on messages which can be easily understood by consumers, meet their demands or resolve their problems and direct them to purchase the products or services.
  • Customer tracking: Digital marketing services target individual customers by identifying them through the device they use and their demography. The analytics are used to predict customer preferences, behaviours and predict their actions. It tracks customers from their initial interaction to end sales.
  • Dynamic approach: It uses real-time data, reaches the maximum possible customer pool, provides an immediate workable solution and aids in easy sales. This dilutes the time-lapse between each procedure and encourages more consumer engagement and sales.

Digital marketing offers you easy and unmatched solutions to overcome some critical marketing challenges. This has become all the more relevant because of intensifying market competition and penetrating use of technology. Digital marketing services are leveraging business like never before.

Digital Marketing Agency – How Digital Marketing Helps You To Grow Your Business Effectively?

Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. it employs many practices and techniques within the internet marketing category to reach out to internet users. However, it goes beyond the internet technology to reach out to non-internet users through other elements such as MMS, SMS and outdoor digital advertisements.

Forms of Digital Marketing:

There are basically two forms of digital marketing that a digital marketing agency offers, they are

  • Pull Digital Marketing: This technology involves direct selection of content via web search where users have specific URL to view the content.
  • Push Digital Marketing: This technology involves the advertiser as well as the user. The advertiser or the marketer sends or pushes the messages to the user or subscriber. Examples of push digital marketing are Email, RSS and SMS.

What Services Internet Marketing Agencies Offer?

Digital marketing is not as easy as it seems to appear, it requires lot of skill and advanced technology to make your campaigns effective and successful. Apart from the pull and push forms of digital marketing, a agency also offers various other services such as email marketing campaigns, brand creation, web design and other internet marketing strategies to give your business an edge over others. Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. Reputed internet marketing agencies will go beyond the basics and give you the right advice and techniques for your business. They use sophisticated systems to give you flexible, measurable and highly reactive digital marketing services. Therefore, whether you own a small business or a large business, these internet marketing agencies offer the most effective email marketing campaigns and other online business services at very affordable prices.

Benefits of Digital Marketing:

  • Have the ability to communicate to a large number of people in quick time.
  • Have the ability to connect with millions of internet users.
  • Have the ability to create a good impression.
  • Offers higher conversion rates.
  • It takes less time and less work.
  • It is very cost effective compared to other marketing strategies.
  • It has a long shelf life.
  • It is accessible.
  • It is flexible.
  • It is measurable.
  • Does not require long standing commitment.
  • Digital marketing output can be tracked.
  • It is quick and easy to implement changes in the design.