Growth hacking has been in existence for past some time. Different multinationals have coined their own definition of the growth hacking, however, in simplified terms understand growth hacking as the SEO.
People who have used the SEO for the improvement of their website ranking on the Google search engine are already exposed to several techniques of growth hacking.
Now Let us Understand What is the Growth Hacker?
To understand the profile of the growth hacker it is important to understand their job role. The profile is a combination of the digital marketing and the software programming and coding. She or he largely focuses on generating the traffic on the website and designs a strategy to increase the sales of the business.
For example, they test the landing pages, email delivery ability, viral factor, and the open graph, etc. They do a lot of analysis by studying business verticals in detail given in the management information system reports.
The growth hacker puts the main focus on the fast pace dissemination of business related information on a large-scale reaching out to the millions of people on the internet. This enables them to promote the business services and products on a broad spectrum reaching out to the large pool of the potential clients.
Given the fact the success in promoting the business is more such specialized services are used compared to conventional digital marketers.
Let us understand how it benefits the business
Growth Hacking Makes the Business Accelerate at a Rapid Pace.
A growth hacker is an experienced and specialized digital marketer with a unique set of skills that help him/her to focus on a different set of challenges that are more critical compared to the challenges faced by the digital marketer. For the growth of the startup business, digital marketing is an important task.
However, when the business is in motion that looks at the challenges of their rapid growth. This is when such experts come into use for the detailed inspection of the online business and problems that can be resolved with ease.
Growth hacking services are also useful to the people when their business is looking at the market change in trend. Due to this, the business owners are looking at simplified ways for either diversification or consistent business growth.
Come to think of such services as an elevator that transports the passenger to the higher level. Similarly, the use of growth hackers makes sure that the business grows by getting rid of critical challenges.
Growth Hacking Emphasis on Strong Points for the Quick and Big Launch of the Business.
The growth hackers focus on the customer base that is relevant to the business growth and have large spending power. Compared to them digital marketers focus on the large consumer pool on the web hoping to generate leads and sales from them whereas the response usually is not certain.
A famous example is LinkedIn a professional networking website that has targeted working professionals and created a specialized networking platform. They could have been another famous social networking website. Instead, they chose to progress as a networking platform for working professionals and the corporate sector.
Focusing in this manner helps the growth hackers to create a platform in a niche segment of an online business that must perform well.
Now that we have understood how growth hacking can benefit business in growth.
It is important to understand, how to become a growth hacker to boost your startup’s growth?
- Learn Programming: Growth hackers must have good knowledge and experience of computer languages such as C, C++, Java, PHP, Cake and Python, etc. It is essential to learn to program because it plays an important role in Creating, Developing and Testing of Web Applications, Mobile and Tablet Phone Applications, and various other tasks. Not everyone excels in programming it requires dedication and analytical mind to learn the same.
- Learn Analytics: Analytics is an essential part of the growth hacking. The growth hackers are required to think analytically to make sure that they have the information available in a structured manner. It is important to think and act analytically because the solutions to the business challenges are long-term and concrete.
- Learn Digital Marketing: Digital marketing is an essential tool to promote the website on the internet. The business gets popular amongst its targeted audience when it is promoted online with its products and services. Digital marketing promotes the business on different platforms such as social media, e-commerce, and famous blog sites, etc.
Growth hackers benefit from this skill set because they know how to promote the business and its services to the saturated target audience to increase the client base that is vital for business growth.
If you are looking for a career in growth hacking then make sure you are prepared to invest time for long-term practice, work experience, experimentation. Also, focus on resolving the business challenges before an effective solution to business growth presents itself.